SBD/November 3, 2017/Marketing Symposium

Political, Cultural Issues Are Making It Harder For Marketers To Reach Fans

With sports in the middle of a nationwide debate over political and cultural issues, marketers say that finding a way to reach fans has become a more difficult task. During the first panel discussion on Day 2 of the ’17 Sports Marketing Symposium, 76ers CMO Katie O’Reilly sai...

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