SBD/November 2, 2017/Marketing Symposium

Digital Sports Companies Drawing Younger Audiences By Embracing Non-Traditional Media

Utilizing platforms on the internet, digital sports companies have been able to attract younger audiences that have been straying away from traditional media. Speaking on Day 1 of ’17 Stadium Sports Marketing Symposium, Barstool Sports CEO Erika Nardini said, “I’m...

This is a SportsBusiness Daily article. Perhaps you are not logged in to your SBD account or you are not an SBD subscriber. To access this article, please click Log In, Subscribe or Free Trial.

Already a SBD Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...
Request a Trial
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug