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Marketing and Sponsorship

Uber Rolling Out New National Campaign Starring ESPN's Cari Champion, NBA Players

Uber today is launching a new TV campaign in partnership with digital media company Uninterrupted in which ESPN’s Cari Champion becomes an Uber driver and hosts star NBA players in her car. The first spot in the “Rolling with the Champion” video series features Lakers rookie G Lonzo Ball and F Kyle Kuzma engaging in a candid conversation about their lives and careers. It debuted today during the noon ET edition of ESPN’s “SportsCenter,” which Champion co-anchors, and will air again on Thursday in primetime. The 60-second TV spot, as well as a full featurette lasting nearly four minutes, will be housed on Uninterrupted.com, the site backed by Cavaliers F LeBron James. Uber over the next several weeks will introduce more NBA-themed spots with Clippers C DeAndre Jordan and former NBAers and current ESPN analysts Chauncey Billups and Paul Pierce, among others. Uber in September launched a series of local TV spots featuring NFL fan Uber drivers. This marks the rideshare company’s first national ad campaign under new Chief Brand Officer Bozoma Saint John. Uber has more than 75 partnerships with U.S. pro sports franchises.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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