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Volume 25 No. 7
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AT&T's iPhone 8 Spot Sees Most Impressions On Sports Programs Last Week

AT&T's "iPhone 8: More" spot, which showcases the new phone's features and offers free HBO for new customers, generated 140.1 million media impressions Oct. 10-16 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 153 ads that debuted during sports programming that week. Pizza Hut's "Delivery Pouch" had the highest attention score of the top five ad debuts, meaning that just 8.1% of viewers interrupted the ad for any reason, the best rate of any of the week's debuts.

NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (OCT. 3-9)
BRAND (SPOT)
IMPRESSIONS*
AIRINGS*
TV
SPEND**
SPORTS
PROGRAMMING
AT&T Wireless
("iPhone 8: More")
140,151,672
205
$9.67M
NFL (CBS),
CFB (ABC, ESPN)
Progressive
("The Closet")
106,332,744
136
$6.58M
NFL (CBS),
MLB (TBS)
Pizza Hut
("Delivery Pouch")
97,017,163
173
$6.43M
NFL (Fox),
CFB (ABC, ESPN)
Google Pixel 2 ("Question Mark:
Trade In" featuring 'Warriors,'
by Too Many Zooz)
86,273,196
46
$9.0M
MLB (TBS),
NFL (NBC, CBS, Fox)
Wendy's Chicken Tenders Combo
("To Dip or Not to Dip")
72,654,541
43
$3.67M
NFL (CBS, NBC),
CFB (ABC, ESPN)

NOTES: * = During sports programming. ** = Includes some non-sports programming.