SBD/October 20, 2017/Marketing and Sponsorship

Under Armour Joins Growing Trend In Launching Merchandise Subscription Service

Under Armour is "getting into the subscription game with a new mailed offering" called the ArmourBox, in which consumers "receive a box and keep only what they want," according to Adrianne Pasquarelli of AD AGE. Consumers can "opt into the service, which does not include shipping fees...

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