SBD/October 20, 2017/Marketing and Sponsorship

Kobe Bryant Looks To Grow BodyArmor In Ultra-Competitive Sports Drink Market

Kobe Bryant since retiring from the NBA has been "working tirelessly" to turn sports drink BodyArmor into a "competitor for industry titans" Gatorade and Powerade, according to Golden & Chemi of CNBC.com. BodyArmor has set an "ambitious goal of being the number one sports drink" by '25...

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