The wait is over for college basketball fans. But the work has just begun for decision-makers and influencers to tap into the passionate fan base and build momentum that will carry through to March Madness next spring. We will examine how schools and conferences are developing storylines that will reach fans, sponsors and donor alike, and how their media partners are changing how they present the sport, whether it’s on linear TV or via social media.
Publishing Date: November 6 Ad Close: October. 23 Materials Due: October 25
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