AD AGE's E.J. Schultz noted Bud Light is debuting a "football-themed ad" that plays off Sunday's Super Bowl LI rematch between the Patriots and Falcons on "SNF." The spot, developed by Wieden + Kennedy, N.Y., is a "colonial-themed dramatization of a man returning from a beer run" at Gillette Stadium. The spot continues Bud Light's "Famous Among Friends" theme (ADAGE.com, 10/19).
LOOK ALIKES: ESPORTS OBSERVER's Ferguson Mitchell reported ELeague has had its trademark "challenged" by Adidas. Adidas is opposing ELeague's "trademark application over concerns that the similarities in trademarks may lead to confusion and dilution." The logos are "relatively similar." Turner, which owns ELeague, "now has 40 days to file a response to the opposition, where it can either confirm or deny Adidas’ allegations." It could go to trial, though "most trademark oppositions end up in some sort of settlement" (ESPORTSOBSERVER.com, 10/18).
DIGITALLY SPEAKING: ADWEEK's Patrick Coffee reported Packers TE Martellus Bennett has "collaborated with Giphy ... to create a 'text back pack' featuring hundreds of gestures and potential memes from his fellow Packers." He "sold the content as something that the players could share along with thousands of fans, and it seems to have worked." The Packers "even used one of the GIFs to promote Aaron Rodgers as clutch performer of the week" (ADAGE.com, 10/18).