SBD/October 18, 2017/Marketing and Sponsorship

Brand For Auston Matthews Has Room To Grow In U.S. With Maple Leafs' Marketing Strategy

Maple Leafs C Auston Matthews has a chance to be a "once-in-a-generation star," and though he has the NHL's fourth-best-selling jersey, the next "great face of American hockey remains hidden above the border," according to Emily Kaplan of ESPN THE MAGAZINE. Matthews was the Maple Leafs' lo...

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