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Sports Business Daily issues
Volume 27 No. 84
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LeBron James Is NBA's Most Marketable Player By Far; Stephen Curry Second

By Mike Chupita
October 17, 2017
Cavaliers F LeBron James is by far the NBA’s most marketable player, finishing comfortably ahead of Warriors G Stephen Curry, according to a survey of sports business execs, analysts and media members conducted by THE DAILY. Thunder G Russell Westbrook, Warriors F Kevin Durant and Rockets G ...
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