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Volume 25 No. 25
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Kia Motors Signs Multiyear Extension To Stay As The NBA's Official Automotive Partner

The NBA and Kia Motors today announced a multiyear extension keeping the company as the Official Automotive Partner of the NBA, WNBA and G League. Kia will also be more involved with the NBA Draft as an associate partner and will remain the title partner of on-court platforms, including NBA Tip-Off, NBA All-Star MVP and NBA Performance Awards (NBA). SPORTSBUSINESS JOURNAL's John Lombardo noted Kia will "again sponsor" a season-long sweepstakes on NBA social channels. Other NBA activations include Jack Daniel’s, which begins its second season as a league sponsor by creating an "online digital sweepstakes giving two fans the chance to win an all-expenses-paid trip" to the NBA All-Star Game in L.A. Jack Daniel’s also will "unveil NBA-themed product displays at retail locations." Frito-Lay Ruffles is "running a '4-Pointer' program in conjunction with 'NBA 2K18' through Dec. 15." A special code on co-branded bags of Ruffles chips "gives fans access to a custom 2K game mode where they can score with a 4-point line and earn four times the virtual currency from the game." Fans can also "enter to win prizes such as game tickets, NBA Store gift cards, and electronic merchandise." Watchmaker Tissot is "creating three 'Buzzer Beater' videos clips" around Suns Gs Eric Bledsoe and Tyler Ulis and free agent Randy Foye. Tissot "interviewed the players about their buzzer beater shots from last season." Tissot will "launch six additional team watches at the start of the season in the U.S." (SPORTSBUSINESS JOURNAL, 10/16 issue).