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Volume 25 No. 7
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WeatherTech Returning To Super Bowl For Fifth Consecutive Year With 30-Second Spot

WeatherTech will have a 30-second spot in Super Bowl LII, marking the "fifth consecutive year" the car floor mat brand will appear in the game, according to Jeanine Poggi of AD AGE. While the creative is "undisclosed, the company once again will work" with its agency-of-record, Pinnacle Advertising of Schaumburg, Ill. WeatherTech's "Made in America" messaging has "been a staple in the Super Bowl for the past four years." Stella Artois last month "became the first brand to confirm that it will appear in the game, returning for the first time" since '11 as part of A-B InBev's ad buy (ADAGE.com, 10/16).