SBD/October 16, 2017/Marketing and Sponsorship

Advanced Degree: Fanatics Acquires Fermata's Colleges Business, Creates New Division

Fanatics is expanding the college segment of its e-commerce empire with the creation of a new division -- Fanatics College -- and the acquisition of collegiate licensing agency Fermata Partners. Derek Eiler and Chris Prindiville, two of the four founding partners of Fermata, will join Fana...

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