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Taco Bell's Ad For Quesadilla Box Leads Impressions During Recent Sports Programming

Taco Bell's "Perfect Union" spot, which promotes its new $5 Crispy Chicken Quesadilla Box, generated 120.3 million media impressions Oct. 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 245 ads that debuted during sports programming that week, and it marks the second time the brand has topped the weekly debut charts in the past three weeks. Warner Brothers' "Still Fighting" spot, which touted this week's release of "Middle-Earth: Shadow Of War" for XBox One, aired 244 times during sports programming, the most of any of the week's debuts.

NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (Oct. 3-9)
BRAND (SPOT)
IMPRESSIONS*
AIRINGS*
TV SPEND**
SPORTS PROGRAMMING
Taco Bell Crispy Chicken Quesadilla Box ("Perfect Union")
120,325,504
98
$5,109,807
NFL, MLB, college football
McDonald's Buttermilk Crispy Tenders ("Dinner at Grandma's: Sunday")
110,511,872
81
$10,930,279
NFL, college football
Chevrolet Truck Month ("Choice Without Compromise")
85,126,051
160
$3,628,427
NFL, college football, NASCAR
Middle-Earth: Shadow of War ("Still Fighting," featuring 'Zombies,' by The Cranberries)
83,009,782
244
$4,070,989
NFL, college football, NHL
Google Pixel 2 ("Question Mark" featuring 'Warriors,' by Too Many Zooz)
73,634,069
30
$11,045,965
NFL, MLB

NOTES: * During sports programming. ** Includes some non-sports programming.

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