SBD/October 13, 2017/Media

Audience Analysis: Michigan-MSU Rivalry Leads CFB Week 6; NASCAR's Charlotte Race Down

ABC on Saturday night drew 6.5   million viewers for Michigan State's win over Michigan, which marked the first time the football rivalry game aired in primetime. Last year's Michigan-MSU game, which aired on a Saturday afternoon later in the season, drew 4.65 million viewers on ...

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