Under Armour Gives Its Best Athletes Great Benefits In Hopes Of Attracting Other Top Talent
Under Armour provides its celebrity endorsers with "generous benefits" in hopes that such perks give the brand an "advantage in the high-stakes competition with Nike and Adidas to sign and retain famous athletes to wear and promote its products," according to Jeff Barker of the Baltimore SUN. When Patriots QB Tom Brady traveled to China in June on a UA promotional tour, the company "scheduled stops to indulge his interest in Eastern medicine and Chinese martial arts." Additionally, when Warriors G Stephen Curry "needed trophies to present to kids at his SC30 Showcase," UA "designed and produced them with a 3D printer at the UA Lighthouse, its manufacturing and design center in Baltimore." UA is giving Gold Medal-winning U.S. skier Lindsey Vonn a "personal chef" for the '18 PyeongChang Games. She has also "visited Sagamore Farm" -- an American Thoroughbred horse breeding farm owned by UA Founder, Chair & CEO Kevin Plank. Last spring, Plank "allowed Vonn to ride one of his thoroughbreds at the farm." Panthers QB Cam Newton also has "worked out with friends" at Sagamore Farm over the past several summers, staying "three or four days at a time." Newton "sleeps at the guest house and gets his meals there." When golfer Hudson Swafford won the CareerBuilder Challenge in January -- his first win on the PGA Tour -- UA "gave him tickets for the Super Bowl a few weeks later." UA Senior VP/Global Sports Marketing Ryan Kuehl said, "Tickets, dinner reservations, things like that. All those kinds of things we don’t look at as going over the top." UA said that "no figure was available on how much it spends on the various benefits it provides athletes" (Baltimore SUN, 10/13).