SBD/October 13, 2017/Marketing and Sponsorship

Under Armour Gives Its Best Athletes Great Benefits In Hopes Of Attracting Other Top Talent

Under Armour provides its celebrity endorsers with "generous benefits" in hopes that such perks give the brand an "advantage in the high-stakes competition with Nike and Adidas to sign and retain famous athletes to wear and promote its products," according to Jeff Barker of the B...

This is a SportsBusiness Daily article. Perhaps you are not logged in to your SBD account or you are not an SBD subscriber. To access this article, please click Log In, Subscribe or Free Trial.

Already a SBD Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...
Request a Trial
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug