Patriots QB Tom Brady on Thursday released a short video on Facebook promoting Unreal chocolate. Brady "sat in a spacecraft bemoaning the theft of his Unreal Halloween chocolate." He then "calls for help in getting his candy back, and runs through the promotion: he’s hidden over 200 Unreal tickets with secret codes inside Halloween boxes of the candy." The codes "guarantee a prize, and three hidden Unreal skeleton keys, if found, offer the chance to 'join me, in person, on my spaceship'" (BOSTON HERALD, 10/13).
GOING GLOBAL: Trail Blazers G C.J. McCollum has "signed a multi-year endorsement deal" with Chinese sportswear company Li-Ning. McCollum, who previously endorsed Nike for four years, joins Cavaliers G Dwyane Wade and Trail Blazers G Evan Turner as Li-Ning endorsers. The specifics of McCollum’s deal with Li-Ning, such as whether he will "get his own signature sneaker or apparel line, are still to be determined, but what is certain is he’ll be one of the brand’s most visible representatives for the foreseeable future" (NBA.com, 10/6).
DOIN' TOO MUCH: The WALL STREET JOURNAL's Jason Gay noted the caps the Yankees received for winning the ALDS were "really, really, really ugly hats." Gay: "I don’t understand why baseball, so beholden to its quaint traditions ... turns around and saddles its victors with the most ghastly-designed apparel imaginable." The caps looked like they were "stolen from the FREE bin at a Battlestar Galactica yard sale." They were gray, navy and orange, and feature MLB’s "bizarre postseason motto, 'TAKE 17.'" They were so "hideously cluttered that even Nascar pit crews were like, Dang, those are some hideously cluttered caps" (WSJ.com, 10/12).