Menu
Marketing and Sponsorship

Yankees SS Didi Gregorius' Endorsement Portfolio Grows During Promising '17 Season

Yankees SS Didi Gregorius was a "hit with marketers this year," as his strong showing and "infectious personality" landed him new deals with Wix.com, Delta, Banana Republic, Stance and Planters, according to Kurt Badenhausen of FORBES. Gregorius' new pacts are in addition to his endemic sponsors Nike, Mizuno and Louisville Slugger, and the new deals "should push his estimated annual off-field income north of $500,000." Gregorius "offers sponsors a unique package." He "speaks four languages and has a growing social media presence where he celebrates Yankees wins on Twitter with emojis representing different Yankees stars." Gregorius has also been a "man of the people this summer" in N.Y. He "handed out tickets to fans at a midtown street corner in a promotion" with Planters and Boxed Wholesale. He was "featured in a socks and selfies event at Stance’s SoHo location" where he "posed with Yankees fans." He also "handed out free swipes on the subway and made burritos in a digital campaign to secure an All-Star spot" (FORBES.com, 10/11). The Yankees defeated the Indians 5-2 last night to advance to the ALCS, and in N.Y., John Harper writes ALDS Game 5 was a "showcase" for Gregorius, who hit two home runs "in a Derek Jeter-worthy October performance" (N.Y. DAILY NEWS, 10/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/10/12/Marketing-and-Sponsorship/Didi-Gregorius.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/10/12/Marketing-and-Sponsorship/Didi-Gregorius.aspx

CLOSE