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Volume 24 No. 156
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SBJ In-Depth: Sponsorship and Marketing

Leading into the 2017 Sports Marketing Symposium, we talk with brand marketers about what turns their heads during sponsorship negotiations with properties. We examine how a brand becomes synonymous with a specific sport or event and the kinds of creativity needed from leagues and teams to keep those relationships vibrant and growing.

Publishing Date: October 30 Ad Close: October 16 Materials Due: October 18

For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com