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Marketing and Sponsorship

Warriors Use Preseason China Trip To Explore International Marketing Opportunities

Warriors CMO Chip Bowers during the team's preseason trip to China last week "held meetings with seven different Chinese companies to pursue various sponsorship opportunities," according to Mark Medina of the EAST BAY TIMES. Included were companies that "specialize in everything from e-commerce (Alibaba), to digital media (TenCent), smart phones (ZTE), liquor (Moutai), energy (Jinko Solar) and electronic gaming (Logitech)." Bowers even "squeezed in a visit with Moët Hennessy, a French-based luxury goods company that is seeking more mutual partners in China." Bowers said, "Because we’ve got really marketable players and a really marketable brand, I think it gives us an advantage if we’re strategic about it. It’s to get out in front of that to create more international partnerships and not just worry about some local relationships that we have." Bowers also "met with some of those local companies about collaboration, including United Airlines and JP Morgan Chase." Bowers said that it is "'too early to say' whether those meetings will expand their Chinese business portfolio." But he "sensed that 'there are a couple' opportunities." Bowers: "We’re looking at Asia holistically. How do we approach China? How do we approach Japan. How do we approach the Philippines? Those are three markets that have significant NBA fanbases. We see an opportunity with the big three" (EAST BAY TIMES, 10/10).

QUIET RIOT: The Warriors are under consideration for a spot in Riot Games’ reconstituted North American League Championship Series in “League of Legends,” a team source confirmed. Riot says that in November, it will announce the 10 organizations that will compete in '18, though multiple sources say the remaining applicants expect to be privately informed this week. Newcomers to the game would have to pay Riot $13M if accepted. Most esports experts believe that only two or three spots will be awarded to applicants that do not currently compete in the league (Ben Fischer, Staff Writer).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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