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Volume 24 No. 115
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Kellogg's Brand Cheez-It Becomes ELeague Marketing Partner In Snack Food Category

ELeague has signed Cheez-It as an official marketing partner in the snack food category. The Kellogg’s-owned brand gets ad time on linear TBS broadcasts and Twitch streams, as well as a brand presence on social feeds, in-arena signage and at other live events. Cheez-It will also be the inaugural sponsor of the ELeague Players’ Lounge, where competitors practice prior to competition. Turner did not disclose terms of the deal. Cheez-It is the first new official marketing partner to sign on with the esports tournament brand since February, joining Geico, Dell/Alienware, HyperX and G Fuel. Coverage of the ELeague "Counter Strike: Global Offensive" Premier 2017 continues on Fridays through Thanksgiving, with the "Injustice 2" World Championships starting later this month.