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Volume 24 No. 116
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Ducks Sign Deal With SSB, Become Eighth NHL Team To Partner With Data Firm

The Ducks have signed a partnership with Denver-based data analytics firm SSB to help the franchise establish a data platform to drive strategy, engagement and revenue. SSB now has partnerships with eight NHL teams and the league itself. The data firm will help the team manage and coordinate its data, ranging from merchandise and concessions to fan clubs. “What they do will give us the ability to communicate consistently and efficiently to all of our audiences --including internal -- and will also allow us to more easily see the fans perspective,” said Ducks VP & CMO Aaron Teats in a statement. “We anticipate a big impact on ticket sales, sponsor return, marketing, operations, staff efficiency, and a lot more.”