SBD/October 9, 2017/Marketing and Sponsorship

Modelo Especial To Replace Bud Light As UFC Beer Sponsor In Multiyear Deal

Mexican beer brand Modelo Especial "will replace 10-year incumbent Bud Light as the official beer of the UFC beginning in January" in an "audacious, eight-figure plunge for a brand that announced its first U.S. sports sponsorship less than a year ago," according to Bill King of SPORTSBUSIN...

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