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Volume 26 No. 65
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Audience Analysis: F1 Seeing Gains On NBC Sports; Rockets-Thunder Solid For NBA TV

The big F1 news of the week was the racing circuit planning to switch from NBC Sports to ESPN next season. ESPN will have to keep the momentum going for F1, as NBC Sports has seen strong gains this season. NBC, NBCSN and CNBC have averaged 548,000 viewers for live races to date, up 13% from the same point last season. This season’s average also is up 135% from the same point in ’13, which was the year NBC took over the package from Fox Sports.

NEW KIDS IN TOWN: NBA TV on Tuesday night aired the Rockets-Thunder preseason contest, averaging 343,000 viewers. The game marked Chris Paul’s debut with the Rockets, as well as the debuts for Carmelo Anthony and Paul George with the Thunder. That mark of 343,000 viewers is the net’s best preseason audience since ’11.

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
 (000)
NFL: (singleheader)
10/1
Fox
1:03-4:47pm
11.5
20,056
"SNF": Colts-Seahawks
10/1
NBC
8:31-11:33pm
9.6
16,731
NFL national window:
Raiders-Broncos (97%)
10/1
CBS
4:41-7:56pm
9.1
15,591
"TNF": Bears-Packers*
9/28
CBS/NFL Net
8:29pm-12:13am
8.9
14,610
"MNF": Cowboys-Cardinals
9/25
ESPN
8:15-11:50pm
8.2
13,698
NFL: (regional)
10/1
CBS
1:03-4:41pm
7.0
11,700
"Football Night in America"
10/1
NBC
7:30-8:21pm
4.7
8,009
NFL: Saints-Dolphins (London)
10/1
Fox
9:34am-12:42pm
4.0
6,403
College football:
Clemson-Virginia Tech
9/30
ABC
8:07-11:43pm
2.7
4,613
College football:
Georgia-Tennessee
9/30
CBS
3:30-7:00pm
2.4
3,950
"The NFL Today"
10/1
CBS
12:00-1:03pm
2.0
3,126
College football: Ole Miss-Alabama
9/30
ESPN
9:09pm-12:24am
1.8
3,028
College football:
Florida State-Wake Forest
9/30
ABC
3:30-7:00pm
1.9
2,894
College football:
Northwestern-Wisconsin
9/30
ABC
12:00-3:30pm
1.9
2,844
College football:
Vanderbilt-Florida
9/30
ESPN
12:01-3:27pm
1.8
2,815
College football:
USC-Washington State
9/29
ESPN
10:30pm-2:02am
1.8
2,776
College football:
Oklahoma State-Texas Tech
9/30
Fox
8:10-11:57pm
1.6
2,685
College football:
Iowa-Michigan State
9/30
Fox
4:30-7:30pm
1.5
2,520
College football:
Mississippi State-Auburn
9/30
ESPN
5:54-9:09pm
1.4
2,383
Golf: Presidents Cup: Day 4
10/1
NBC
12:00-6:00pm
1.5
2,263
Monster Energy NASCAR Cup
Series: Apache Warrior 400
 (Dover)
10/1
NBCSN
2:25-5:44pm
1.3
2,046
Golf: Presidents Cup: Day 3
9/30
NBC
8:00am-6:15pm
1.4
1,969
"Monday Night Countdown"
9/25
ESPN
6:00-8:15pm
n/a
1,872
UFC: "The Ultimate Fighter"
10/1
Fox
5:00-6:00pm
1.2
1,832
MLB: (regional)
9/30
Fox
1:00-4:30pm
1.2
1,785
College football: Miami-Duke
9/29
ESPN
7:00-10:30pm
n/a
1,709
College football: Texas-Iowa State
9/28
ESPN
7:53-11:26pm
n/a
1,655
"College GameDay"
9/30
ESPN
9:00am-12:01pm
n/a
1,498
Liga MX: Tigres UANL-Chivas
9/30
Univision
7:59-10:05pm
0.5
1,001
Liga MX: Toluca-Club America
9/30
Univision
10:05pm-12:03am
0.5
985
Liga MX: Leon-Club America
9/27
UniMas
7:55-9:59pm
0.3
634
Liga MX: Chivas-Lobos
9/26
UniMas
7:55-10:00pm
0.3
578
Lucas Oil Off Road Racing (taped)
9/30
CBS
2:00-3:00pm
0.4
510
Liga MX: Pachuca-Cruz Azul
9/27
UniMas
9:59pm-12:07am
0.3
505
Liga MX: Veracruz-Monarcas
9/26
UniMas
10:20pm-12:25am
0.2
363
"World of X Games: WSL Surfing"
10/1
ABC
4:00-5:00pm
0.3
344
CHART NOTE: * = Game featured a 47-minute delay. Ratings during the delay are not factored in here.