SBJ In-Depth: Data And Analytics
Data and analytics are driving decisions in all sectors of sports from talent evaluation to determining return on investment in sponsorship to tailoring marketing messages to reach fans who fill sports venues. We talk with team and league executives about the most crucial decisions they made with the help of data and analytics and where these tools will take the sports business in the coming years.
Publishing Date: October 23 Ad Close: October 9 Materials Due: October 11
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