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Research and Ratings

New Spots From Verizon, Apple Lead Impressions During Recent Sports Programming

Verizon's "Yee-Haw" spot, which features actor Thomas Middleditch riding in on a steed to help a distraught city girl who realizes she cannot post her horseback riding adventures because she does not get any service in the mountains generated 101.4 million media impressions from Sept. 18-24 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 151 ads that debuted during sports programming in that time frame, and the first time the brand has topped the weekly debut charts in the five months since SBD teamed up with iSpot for this feature. Southwest Airlines' "Behind Every Seat Is a Story: Vignette," featuring Liz Reynolds' "We are Perfect," earned 55.6 million impressions, despite airing only on Sunday.

NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (SEPT. 18- 24)
BRAND (SPOT) 
IMPRESSIONS*
AIRINGS*
TV
SPEND**
SPORTS
PROGRAMMING
Verizon Unlimited
("Yee-Haw," featuring actor
Thomas Middleditch)
101,451,528
55
$7.11M 
NFL (NBC),
college football (ABC)
Apple iPhone 8
("Unveiled," with music by
MagnusTheMagnus)
63,889,882
83
$6.59M 
NFL (Fox),
college football (ABC)
Southwest Airlines
("Behind Every Seat Is a Story:
Vignette," with music by Liz Reynolds)
55,597,580
20
$2.86M 
NFL (CBS, Fox, NBC)
'18 Mercedes-Benz GLE
("Sneak Attack")
45,474,790
102
$1.42M 
NFL (ESPN),
"Football Night in America" (NBC)
NFLShop.com
("Odell's Secret Fan," featuring
Jets DE Leonard Williams and
Giants WR Odell Beckham Jr.)
42,489,075
18
$2.09M 
NFL (CBS)
CHART NOTES: * = During sports programming. ** = Includes some non-sports programming.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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