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Marketing and Sponsorship

Marketplace Roundup

In L.A., Chuck Schilken notes Steelers OT Alejandro Villanueva, a former Army Ranger who served three tours in Afghanistan and was the lone player from his team to come out of the locker room for the national anthem on Sunday, now has one of the "bestselling" player jerseys on NFLShop.com. Under top sellers listed on the site yesterday morning, one "would find Villanueva’s No. 78 at the head of the page." The same goes for "Villanueva name and number T-shirts" (L.A. TIMES, 9/26).

TIME FOR EVERYONE: In Boston, Mark Shanahan notes Patriots QB Tom Brady after his game on Sunday headed to local Italian eatery Scampo at the Liberty Hotel, "where he had a date with a dozen or so super fans who paid a small fortune for TAG Heuer’s new Tom Brady Limited Edition Heuer 01 Chronograph." Brady answered a "few innocuous questions" posed by Tag Heuer North America CEO Kilian Muller (BOSTON GLOBE, 9/26).

BIGGER NOT BETTER? In San Antonio, W. Scott Bailey noted the potential merger between Learfield and IMG College could "drive up the cost for institutions" like UTSA who "rely heavily on the extra revenue and exposure" that corporate sponsors, media rights and licensing deals generate. While such a merger could potentially make it tougher for non-Power 5 programs to "stand out among a more crowded roster of colleges, the bigger concern" for UTSA may be a "higher cost of doing business in a narrowed field of marketers" (BIZJOURNALS.com, 9/22).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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