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Volume 24 No. 117
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Braves Host Second Hackathon In Effort To Improve Fan Experience At SunTrust Park

The Braves recently hosted their second Hackathon, an event where teams go to SunTrust Park and The Battery Atlanta to "learn about the club, develop ideas that will enhance the fan experience and [then] pitch them to Braves marketing executives," according to Phil Hudson of the ATLANTA BUSINESS CHRONICLE. The competition's winners "win a Braves VIP experience and $5,000." The previous winner "created the idea that was the genesis behind the team's 'Clubhouse Attendant.'" This year's winners -- Jeff Walters, Sasha Lowndes and Scott Bradshaw -- "proposed an idea called 'Battle for the Big Screen,' which pits fans against each other in a voting competition for a spot on the Big Screen at SunTrust Park." Braves Senior Dir of Marketing & Innovation Greg Mize said, "The winning team's product can be [implemented] into our app and allows for us to present challenges, prompts, or anything we can do that will generate an action with the end result of the content ending up on the Big Screen." Mize added that the next move for the club is to "bring the winning team into the Braves front office to present their idea to the entire Braves Game Entertainment Team and Corporate Sponsorships Team so the club can have the product in place" for '18 season (BIZJOURNALS.com, 9/22).