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Volume 24 No. 214
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Audience Analysis: Tennessee-Florida Leads CFB Week 3; BMW Championship Up On NBC

It was a close race in Week 3 for the most-viewed college football game. CBS’ Tennessee-Florida nail-biter took the top spot with 5.13 million viewers. That was just ahead of 5.06 million viewers for ABC’s Clemson-Louisville matchup in primetime, and ahead of 4.91 million viewers for Fox’ Texas-USC overtime game in primetime.

THE ULTIMATE DRIVERS: NBC drew 1.87 million viewers for the final round of the PGA Tour BMW Championship last Sunday, as Marc Leishman won by five strokes. Rickie Fowler, Jason Day, Matt Kuchar and Jordan Spieth all finished in the top 10 as well. That figure is up from 1.16 million viewers for Dustin Johnson’s three-stroke win over Paul Casey, and up from 1.8 million viewers in ’15, when Day won by six strokes.

EARLY RISERS: ESPN and ESPN2 are averaging 224,00 viewers for WNBA Playoff games heading into the start of the Finals on Sunday, up 6% from last year. The nets also have seen gains in the adults 18-49 demo (+8%). ESPN and ESPN2 are coming off the their least-viewed WNBA regular season on record.

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NFL: Cowboys-Broncos (81%)
9/17
Fox
4:00-7:00pm
14.3
25,969
"SNF": Packers-Falcons
9/17
NBC
8:36-11:28pm
11.3
20,237
NFL: (single)
9/17
CBS
1:00-4:00pm
8.4
14,515
NFL: (regional)
9/17
Fox
1:00-4:00pm
7.9
13,515
"MNF": Saints-Vikings
9/11
ESPN
6:55-10:12pm
6.8
11,401
"MNF": Chargers-Broncos
9/11
ESPN
10:12pm-1:21am
6.0
9,948
"TNF": Texans-Bengals
9/14
NFL Net
8:26-11:28pm
4.9
8,095
"Fox NFL Sunday"
9/17
Fox
12:00-1:00pm
3.3
5,201
College football: Tennessee-Florida
9/16
CBS
3:30-7:15pm
3.2
5,133
College football: Clemson-Louisville
9/16
ABC
8:07-11:51pm
3.0
5,064
College football: Texas-USC
9/16
Fox
8:41pm-12:44am
2.9
4,912
"Football Night in America"
9/17
NBC
7:30-8:26pm
2.9
4,798
"NFL Total Access Postgame"
9/14
NFL Net
11:30pm-12:00am
2.1
3,320
College football: UCLA-Memphis
9/16
ABC
12:01-4:05pm
2.2
3,238
"The NFL Today"
9/17
CBS
12:00-1:00pm
2.0
3,045
College football: Army-Ohio State
9/16
Fox
4:45-7:30pm
1.5
2,506
College football:
LSU-Mississippi State
9/16
ESPN
7:04-10:18pm
1.5
2,498
Monster Energy NASCAR Cup Series:
Tales of the Turtles 400 (Chicagoland)
9/17
NBCSN
3:16-5:59pm
1.4
2,311
College football: Wisconsin-BYU
9/16
ABC
4:05-6:41pm
1.5
2,274
PBR: Wrangler Long Live Cowboys
9/17
CBS
5:00-6:00pm
1.2
1,926
PGA Tour: BMW Championship:
Final Round
9/17
NBC
2:00-6:00pm
1.3
1,870
"College GameDay"
9/16
ESPN
9:00am-12:01pm
n/a
1,727
PGA Tour: BMW Championship:
Third Round
9/16
NBC
3:00-6:00pm
1.1
1,698
College football:
Colorado State-Alabama
9/16
ESPN2
7:02-10:17pm
1.0
1,613
College football:
Oklahoma State-Pitt
9/16
ESPN
12:01-3:19pm
1.0
1,566
College football: Illinois-USF
9/15
ESPN
7:00-11:08pm
n/a
1,369
"Fox NFL Kickoff"
9/17
Fox
11:00am-12:00pm
0.8
1,211
MLB: (regional)
9/16
Fox
1:00-4:00pm
0.7
1,050
Liga MX: Chivas-UNAM Pumas
9/16
Univision
10:04pm-12:09am
0.6
686
EPL: Tottenham-Swansea City
9/16
NBC
12:30-2:30pm
0.5
621
Liga MX: Leon-Pachuca
9/16
Univision
8:00-10:04pm
0.3
575
LPGA: Evian Championship:
Final Round (taped)
9/17
NBC
12:00-1:30pm
0.4
551
Lucas Oil Off Road Racing (taped)
9/16
CBS
2:00-3:00pm
0.3
467
"World of X Games: Real Wake"
9/17
ABC
4:00-5:00pm
0.3
373