SBD/September 22, 2017/Marketing and Sponsorship

Mercedes-Benz Using Falcons Stadium Sponsorship To Make Brand More Approachable

Mercedes-Benz in buying naming rights to the new home of the Falcons is "trying to prove that it's not just a country-club brand," as the deal puts Mercedes in front of "millions of football, soccer and music fans, including many younger consumers who may not realize the breadth of th...

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