In Las Vegas, Gehlken & Booker note Raiders RB Marshawn Lynch's Beast Mode apparel brand this week introduced a product line "based on his sideline dance" during the fourth quarter of Sunday's win over the Jets. The products "feature a full-body image of Lynch dancing with his Beast Mode logo in the background." Items "available in the 'Go Beast Mode Dance Collection' include iPhone cases, throw blankets and pillows" (LAS VEGAS REVIEW-JOURNAL, 9/21).
RECRUITING PITCH: USA TODAY's Alysha Tsuji wrote Bucks F Giannis Antetokounmpo yesterday was "happy to pose with a truck full of Adidas shoes as he tries to decide which company to sign a shoe deal with." It is a "smart move by Adidas," as they have "obviously been keeping tabs on Antetokounmpo’s social media comments." Signing Antetokounmpo "would be more great news for them" (USATODAY.com, 9/20).
CLASS IS IN SESSION: CNBC's Dominic Chu reported golf brand PXG yesterday announced a new initiative "centered on collegiate golf at both the men's and women's level." PXG is "going to provide" PGA Tour-level fittings and gear for six NCAA D-I golf teams: Cal, Duke, Oklahoma, Oregon, SMU and Vanderbilt. PXG will "provide equal support to both men's and women's teams and it also includes up to 10 full sets of clubs for each of those programs at both the men and women's level" (“Morning Drive,” Golf Channel, 9/20).
SAYING FAREWELL: In Detroit, Annalise Frank noted the Red Wings are "selling $85 vials of water that was melted down" from Joe Louis Arena's ice rink. Proceeds will benefit the Red Wings Foundation. The containers of water being sold are "mounted in 6-by 8-inch shadowboxes along with photos from the arena's farewell ceremony after the team's final game there last season." There are 3,000 available (CRAINSDETROIT.com, 9/20).
