SBD/September 21, 2017/Marketing and Sponsorship

Capitals' Alex Ovechkin Could Be Switching Equipment Sponsors After Bauer Deal Expires

Capitals LW Alex Ovechkin's endorsement deal with Bauer "has expired," and he has been "experimenting with CCM gear" in recent days, according to Tarik El-Bashir of CSN MID-ATLANTIC. Ovechkin in '11 signed a six-year deal with Bauer, but he "burst onto the NHL scene wearing CCM gear earlie...

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