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Marketing and Sponsorship

Hilary Knight, Mikaela Shiffrin Highlight Visa's Endorsers For PyeongChang Games

IOC TOP sponsor Visa has unveiled its list of athlete endorsers for the '18 PyeongChang Games, a group of more than 40 Olympians and Paralympians from 17 countries. Among the Americans on Team Visa are Hilary Knight (women’s hockey), Mikaela Shiffrin (alpine skiing), Gus Kenworthy (freestyle skiing), Chloe Kim (snowboarder) and Oksana Masters (para cross-country skiing and para biathlon). Team Visa also includes several former U.S. Olympians, including women’s hockey player Angela Ruggiero and ice dancers Meryl Davis and Charlie White. Visa Chief Brand & Innovation Marketing Officer Chris Curtin noted the credit card company will “debut the latest in wearable payment technologies” on the ground in PyeongChang. He added the company will be unveiling additional campaign elements in the coming weeks and months. Team Visa first launched ahead of the '00 Sydney Games, and the company has been a TOP sponsor for more than 30 years.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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