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Marketing and Sponsorship

Hilary Knight, Mikaela Shiffrin Highlight Visa's Endorsers For PyeongChang Games

IOC TOP sponsor Visa has unveiled its list of athlete endorsers for the '18 PyeongChang Games, a group of more than 40 Olympians and Paralympians from 17 countries. Among the Americans on Team Visa are Hilary Knight (women’s hockey), Mikaela Shiffrin (alpine skiing), Gus Kenworthy (freestyle skiing), Chloe Kim (snowboarder) and Oksana Masters (para cross-country skiing and para biathlon). Team Visa also includes several former U.S. Olympians, including women’s hockey player Angela Ruggiero and ice dancers Meryl Davis and Charlie White. Visa Chief Brand & Innovation Marketing Officer Chris Curtin noted the credit card company will “debut the latest in wearable payment technologies” on the ground in PyeongChang. He added the company will be unveiling additional campaign elements in the coming weeks and months. Team Visa first launched ahead of the '00 Sydney Games, and the company has been a TOP sponsor for more than 30 years.

SBJ Morning Buzzcast: March 18, 2024

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ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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