SBD/September 20, 2017/Marketing and Sponsorship

NBA's Latest Ads Look To Tell Deeper Stories Of League's Place In People's Lives

The NBA is debuting a "new advertising effort for the upcoming season called 'I’m Why' that includes three new spots and, eventually, new commercials from all 30 NBA teams," according to John Lombardo of SPORTSBUSINESS JOURNAL. The effort, via Translation, N.Y., is the "latest i...

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