SBD/September 20, 2017/Marketing and Sponsorship

A Coke & A Virtual Smile: Soft Drink Company To Have Presence In "FIFA 18"

Coca-Cola will sponsor its first-ever virtual athlete in a deal with EA Sports to have a major presence in "FIFA 18," the next edition of the game set for a Sept. 29 release. The game last year introduced “The Journey,” a mode that allows you to play as “Alex Hunter,&rdqu...

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