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Volume 24 No. 117
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76ers Hope To Energize Fan Base With "Spirit Of 76" Marketing Campaign For '17-18 Season

The 76ers have "unveiled plans for a 'Spirit of 76' marketing campaign" for the '17-18 season, according to John George of the PHILADELPHIA BUSINESS JOURNAL. 76ers CRO Chris Heck said that the campaign is a "continuation of last’s season’s 'Spirit of the Champion' campaign in which the Sixers sought to celebrate their past while promoting their future." The team will "host a series of 'Spirit of 76' theme nights on Fridays at the Wachovia Center, featuring the players sporting what the team is calling 'city edition' uniforms." The campaign will also "feature a 'bell' logo" that the team said was "inspired by imagery from the city’s 1976 bicentennial celebration." "Spirit of 76" imagery will also be "found on season ticket member ticket boxes and on the souvenir ticket stock for premium clients." The 76ers also plan to "unveil three new sculptures of 76ers legends at the Camden training complex." The names of the players to be honored will be "revealed at a later date." The team will also have a special "tribute court" for the "Spirit of 76" games. The special court, for the second year, will be "signed by season ticket members." Meanwhile, the 76ers said that they had "surpassed 14,000 season tickets sold for the upcoming season" -- a record for the 67-year-old franchise. The team also "anticipates sellouts of all 41 home games" during the regular season (BIZJOURNALS.com, 9/20).