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Volume 24 No. 159
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Bulls Launch Season-Long Video Series Centered Around Team's New Marketing Tagline

The Bulls have launched a new season-long series, “Run With Us,” to give fans behind-the-scenes access to the team throughout the '17-18 campaign. The series will air in seven segments and will be featured on the Bulls’ Facebook and Twitter channels, as well as on Bulls.com and on the Bulls mobile app, with all seven posted together as the first episode on the Bulls’ new Facebook Watch on Saturday. The first episode will feature new Bulls additions G Zach LaVine, G Kris Dunn and F Lauri Markkanen. The series debut coincides with the start of a weeklong promotion leading up to the on-sale date of Bulls '17-18 regular season tickets on Friday. New “Run With Us” episodes will appear on the Bulls’ Facebook Watch every two weeks starting with training camp and throughout the regular season (Bulls). In Chicago, Lewis Lazare noted the series of videos is "designed to dovetail with the team's overall new marketing tagline 'With Us,' a line that encourages fans to rally around the future of the team." Through variations on "With Us" -- as in "Run With Us," "Inspire With Us," "Grow With Us," "Cheer With Us" -- the Bulls' new ad campaign "intends to connect the team with the City of Chicago" and their fans around the world. The videos are being produced by BullsTV, the team's in-house video content production unit (BIZJOURNALS.com, 9/18).