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Volume 24 No. 117
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Marketplace Roundup

ESPN.com's Paul Lukas wrote the diagonal stripes on the Cavaliers "Statement Edition" jerseys by Nike "look like a tire tread, and tires just happen to be the product made by Goodyear, which has an advertising patch on the Cavs' uniforms this year." Lukas: "The season hasn't even started yet and we already have the worst-case scenario that everyone feared regarding the ad patches: They're not just cluttering up the uniforms, but they're driving the designs" (ESPN.com, 9/18).

SOUR TASTE: On Long Island, Aisha Al-Muslim noted locally based acai bowl business Long Island Super Bowls has made the decision to "change their brand name" to SoBol due to the NFL trademark on "Super Bowl." SoBol co-Founder Jason Mazzarone said, "It was really sad. It was not something we wanted to do" (NEWSDAY, 9/18).

WAY TO GO CHAMP: Louisiana Tech has signed an exclusive agreement allowing Learfield Licensing to represent the university and its licensing program (Learfield).