SBD/September 19, 2017/Marketing and Sponsorship

Marketplace Roundup

ESPN.com's Paul Lukas wrote the diagonal stripes on the Cavaliers "Statement Edition" jerseys by Nike "look like a tire tread, and tires just happen to be the product made by Goodyear, which has an advertising patch on the Cavs' uniforms this year ." Lukas: "The season hasn't even started...

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