Marketing and Sponsorship

Marketplace Roundup

9.19.2017

ESPN.com's Paul Lukas wrote the diagonal stripes on the Cavaliers "Statement Edition" jerseys by Nike "look like a tire tread, and tires just happen to be the product made by Goodyear, which has an advertising patch on the Cavs' uniforms this year." Lukas: "The season hasn't even started yet and we already have the worst-case scenario that everyone feared regarding the ad patches: They're not just cluttering up the uniforms, but they're driving the designs" (ESPN.com, 9/18).

SOUR TASTE: On Long Island, Aisha Al-Muslim noted locally based acai bowl business Long Island Super Bowls has made the decision to "change their brand name" to SoBol due to the NFL trademark on "Super Bowl." SoBol co-Founder Jason Mazzarone said, "It was really sad. It was not something we wanted to do" (NEWSDAY, 9/18).

WAY TO GO CHAMP: Louisiana Tech has signed an exclusive agreement allowing Learfield Licensing to represent the university and its licensing program (Learfield).

PREVIOUS Dick's Sporting Goods Bringing Back "Contenders" Theme For PyeongChang Ads NEXT ESPN Sees Overnight Ratings Bump For Week 2 Lions-Giants "MNF" Matchup

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ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 23, 2024

April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

April 17, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

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