SBD/September 19, 2017/Marketing and Sponsorship

Dick's Sporting Goods Bringing Back "Contenders" Theme For PyeongChang Ads

USOC sponsor Dick’s Sporting Goods is launching its '18 PyeongChang Games campaign this week, again emphasizing its “Contenders" program that employs Team USA members. More than 100 summer and winter sport athletes are currently in the program, which offers them flexible hours ...

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