SBD/September 19, 2017/Marketing and Sponsorship

Adidas Officially Surpasses Jordan Brand In Terms Of Sneaker Market Share In The U.S.

Adidas has "surpassed Jordan Brand" in the U.S. and now owns 13% of the domestic sneaker market, according to data from NDP Group cited by Jake Woolf of GQ. Adidas' 13% figure is "more than double what it had a year ago," and 1.7% higher than what was reported in June. Nike still hold...

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