SBD/September 18, 2017/Marketing and Sponsorship

Reebok Rolling Out More Wearable, Lifestyle-Oriented UFC Uniform

After two years in business together, the UFC and Reebok have “learned some hard lessons, trying to fit the unwieldy sport into the type of uniform template common in other sports,” according to Jack Encarnacao of the BOSTON HERALD. Reebok rolled out a “re-imagined appare...

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