SBD/September 18, 2017/Marketing and Sponsorship

NBC Creates Own Metrics To Help Court Potential Super Bowl Ad Buyers

NBC is trying to show potential Super Bowl ad buyers there are "other metrics to prioritize" success with their purchase than USA Today's Ad Meter, according to Jeanine Poggi of AD AGE. The net, which will air Super Bowl LII in February, analyzed ads in the last four Super Bowls "base...

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