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Audience Analysis: Oklahoma's Upset Over Ohio State Provides Viewership Jump From '16

ABC on Saturday night drew 8.1 million viewers for Oklahoma's upset win over Ohio State, leading all college football broadcasts for the weekend. Viewership for Oklahoma-Ohio State is up 40% from the comparable Tennessee-Virginia Tech "Battle at Bristol" in '16, which drew 5.8 million viewers. Through two weeks, ABC's "Saturday Night Football" is up 49% compared to '16. 

The chart below lists final audience figures from recent sports telecasts.

TELECAST DATE NET TIME (ET) RAT. VIEWERS (000)
"SNF": Giants-Cowboys 9/10 NBC 8:30-11:30pm 13.4 24,400
NFL: Seahawks-Packers (89%) 9/10 Fox 4:15-7:30pm 12.7 22,796
NFL: (single) 9/10 CBS 1:03-4:15pm 7.6 13,337
NFL: (regional) 9/10 Fox 1:03-4:15pm 6.6 11,342
"Football Night in America" 9/10 NBC 7:30-8:15pm 5.1 9,121
College football: Oklahoma-Ohio State 9/9 ABC 8:00-11:30pm 4.6 8,081
College football: Tennessee-Georgia Tech 9/4 ESPN 7:59-11:49pm n/a 5,141
College football: Georgia-Notre Dame 9/9 NBC 8:00-11:30pm 2.4 4,088
"The NFL Today" 9/10 CBS 12:00-1:03pm 2.3 3,794
College football: Pitt-Penn State 9/9 ABC 3:30-7:00pm 2.4 3,701
College football: Cincinnati-Michigan 9/9 ABC 12:00-3:30pm 2.4 3,611
College football: Auburn-Clemson 9/9 ESPN 6:59-10:21pm 1.8 3,368
College football: Nebraska-Oregon 9/9 Fox 4:30-8:00pm 1.5 2,587
College football: TCU-Arkansas 9/9 CBS 3:30-7:00pm 1.5 2,345
College football: Louisville-North Carolina 9/9 ESPN 12:00-3:23pm n/a 2,268
NASCAR Cup Series: Federated Autoparts 400 (Richmond) 9/9 NBCSN 7:55-10:58pm 1.2 2,138
College football: Stanford-USC 9/9 Fox 8:30-11:45pm 1.2 2,069
College football: Fresno State-Alabama 9/9 ESPN2 3:56-6:38pm n/a 2,073
U.S. Open: Men's/Women's Quarterfinals 9/6 ESPN 7:00-11:57pm n/a 1,963
U.S. Open: Women's Semifinal 9/7 ESPN 7:00-11:24pm n/a 1,957
U.S. Open: Women's Final: Sloane Stephens-Madison Keys 9/9 ESPN 4:00-6:30pm 1.2 1,851
"College Gameday" 9/9 ESPN 9:00am-12:00pm n/a 1,584
MLB: (regional) 9/9 Fox 1:00-4:30pm 1.0 1,519
U.S. Open: Round of 16 9/4 ESPN2 7:02-11:59pm n/a 1,512
"College Football Today" 9/9 CBS 3:00-3:30pm 0.6 856
EPL: Stoke City-Manchester United 9/9 NBC 12:30-2:30pm 0.6 876
Nitro Circus (taped) 9/9 NBC 3:00-4:30pm 0.4 583
Red Bull Global Rallycross (taped) 9/9 NBC 4:30-6:00pm 0.4 560
Track & Field: Fifth Avenue Mile 9/10 NBC 1:30-2:00pm 0.4 559
"Road to the Presidents Cup" 9/10 NBC 2:00-2:30pm 0.3 421
"PGA Tour 2017: Stories" 9/10 NBC 2:30-3:00pm 0.3 402
Red Bull Air Race (taped) 9/10 NBC 3:00-4:30pm 0.3 469

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