SBD/September 14, 2017/Marketing and Sponsorship

Under The Microscope: New Ravens Promotion Offers Free DNA Test Kits For Fans

Fans attending Sunday's Browns-Ravens game at M&T Bank Stadium will receive "free DNA test kits" via a promotion from Boston-based biotech firm Orig3n, according to Jeff Barker of the Baltimore SUN. It is an approach "stretching the usual giveaway model, and likely to generate fan...

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