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Volume 24 No. 116
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Having A Ball: NBA, Turner Sports Reach Multiyear Content Deal With Vice Media

The NBA and partner Turner Sports have struck a multiyear partnership with Vice Media in which Vice will produce original NBA content, including a series of digital documentaries. The alliance will begin with “The Way We Ball,” a series beginning this fall in which NBA players from around the world will discuss their journeys to the pros and local customs of basketball. Content including “The Way We Ball” will appear on digital and mobile channels of both Vice and the NBA, and helps position the league in front of Vice’s more youth-oriented audience. Financial terms were not disclosed.