SBD/September 12, 2017/Marketing and Sponsorship

NBA 2K18 Ad Focuses On New Game Feature That Lets Users Explore Outside Arena

Ten NBA stars "pop up around an otherwise typical city neighborhood" in CP+B, L.A.'s "fun launch film" for NBA 2K18, which drops Sept. 19, according to David Gianatasio of ADWEEK. The spot "promotes the 2K Sports franchise’s new 'Open World' feature, which lets gamers explo...

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