The Bucks have "sold 2,140 new season-ticket packages for the coming season," and about 95% of the new customers are "signing on for two years -- nailing down their spot in the new arena" that will open for the '18-19 season, according to James Nelson of the MILWAUKEE JOURNAL SENTINEL. Bucks President Peter Feigin said that the figure of 2,140 new packages makes the club one of the "top teams in the NBA in terms of new season-ticket customers." In recent years, the Bucks were "one of the worst in the league in terms of attendance and ticket sales." Feigin: "It's excitement about the team's performance and the buzz about the new arena and entertainment district." Nelson noted the increase in ticket sales "comes even though prices for some seats are sharply higher for the new arena" compared with BMO Harris Bradley Center. But the Bucks "point out that 50% of the seats at the new arena will cost $50 or less, and a majority of tickets will have a price increase of $6 or less." The team's goal for the first season in the new arena is "10,000 full season tickets sold, with 16,000 full-season equivalents, which include partial season ticket plans and group buyers." There are "about 7,500 full-season equivalents" at the current venue (MILWAUKEE JOURNAL SENTINEL, 9/10).
