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NFL Season Preview

Visa Changes Commercial Plans For NFL Kickoff To Support Hurricane Harvey Victims

Visa is scrapping the ad set to appear during tonight's Chiefs-Patriots game on NBC and instead created a new spot that would drive donations" for Hurricane Harvey victims, according to Alexandra Bruell of the WALL STREET JOURNAL. The company "reached out to a handful of athletes it had worked with in the past, as well as the Red Cross and the NFL." Players including Giants QB Eli Manning, Patriots WR Julian Edelman and Panthers TE Greg Olsen "agreed to film footage using iPhones and local production equipment at their practice facilities and stadiums around the country." The players "identify their team and city, before saying, 'But right now, we’re all supporting the recovery efforts in the Gulf Coast.'" Visa "encourages viewers to donate to the Red Cross at the end." Bruell noted the NFL "agreed to give an extension on the ship date deadline for the ad and the Red Cross helped to set up a donation domain." BBDO, N.Y., "prepared a script and guidelines for athletes to capture content and edited the footage," while WME-IMG "helped to connect Visa with the athletes and provided public relations support." Olsen said that the "entire process took less than 24 hours." Visa had "spent over a month producing an ad that promoted" its mobile payment features, but that will be saved "for a later date" (WSJ.com, 9/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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