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Volume 24 No. 117
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Data Shows New ESPN Fantasy Football Ad Takes Top Spot On Sports TV Telecasts

ESPN's "Going Into Battle" spot, which touted its fantasy football product, generated 48.3 million media impressions during the week of Aug. 14-21 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 140 ads that debuted during sports programming that week. Samsung's Galaxy 8 spot, "Eclipse," however, averaged 410,443 impressions per airing, far more than any other new ad. Both the ESPN and Samsung spots saw their most play around "SportsCenter." Subway and Men's Wearhouse also saw strong returns on ESPN around the Little League World Series and NFL preseason football, respectively.

NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (AUG. 14 - 21)
BRAND (SPOT)
IMPRESSIONS*
AIRINGS*
TV
SPEND**
SPORTS
PROGRAMMING
ESPN Fantasy Football
("Going Into Battle")
48,318,659
543
$0
"SportsCenter" (ESPN)
Arby's Roast Beef Sandwich
("Just Eat Half")
15,408,304
165
$2.04M
WWE (USA)
Samsung's Galaxy S8
("Eclipse")
9,850,634
24
$2.31M
"SportsCenter" (ESPN)
Subway's Sweet Onion Teriyaki
("'Destroy' Song" by Soft Boys)
9,473,968
129
$1.45M
LLWS (ESPN)
Men's Wearhouse
("Out of the Office")
8,268,541
330
$1.05M
NFL preseason (ESPN)
NOTES: * = During sports programming. ** = Includes some non-sports programming.