SBD/August 23, 2017/Marketing and Sponsorship

Marketplace Roundup

In N.Y., Bee Shapiro in a fashion & style section feature wrote aside from Ronda Rousey and Conor McGregor, UFC "lacks bankable stars with mainstream appeal." WME-IMG recently "sponsored a two-day retreat at the UFC corporate campus in Las Vegas to school the fighters in personal brand...

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